Destination Southern Tasmania CEO Alex Heroys  joins Dave on talkin Travel to explore  Ross Revealed – Augmented Reality is another layer of storytelling in the historic Northern Midlands Tasmanian town.

Stories from the early days of settlement at Ross will be told via Augmented Reality and 3D. The AR experiences will showcase the town to a new audience by connecting with tech savvy visitors.

Utilising GPS technology, Ross Revealed is accessed via a free App, [Uist], and leads the user from one experience to the next, enabling them to enjoy as many of the 29 story stops as they like without requiring internet connectivity.

“This project is perfectly timed with the launch of the Heartlands Drive Journey,” Destination Southern Tasmania CEO Alex Heroys said.

ultra106.5fm is proudly supported by:

Ross Revealed is exactly the kind of engaging storytelling that encourages exploration and connects people with place; it uncovers the stories of people, places, and events through images, text and audio, allowing visitors to become immersed in the history.”


Ross Revealed stories will include:

  • The Ross Bridge
  • The Female Factory
  • Jack, a little Jack Russell terrier locally known as “the mayor of Ross”

“These stories and many others have been brought to life through the medium of AR for people to access in at their own pace and according to their specific interests.

“The Augmented Reality experience provides unobtrusive visitor engagement. With no physical evidence, AR does not impact on the visual beauty of the town’s rural and historic landscape and streetscape.

“By viewing certain sites or streetscapes through a device – as you would with a camera – in many of the stories, AR enables the viewer to actually see the scene as it would have appeared at the time, rather than read lengthy descriptions.”

The project has been driven by the Heritage Highway Tourism Region Association which is comprised of tourism operators throughout the Southern and Northern Midlands.

With the support of the Southern and Northern Midlands Councils, Destination Southern Tasmania and Visit Northern Tasmania, they work together to encourage travellers to change their pace, detour from the highway, and visit some of the townships or points of interest along the journey. Ross Revealed is part of that strategy.

The project has been generously supported by funding from the Tasmanian Community Fund, the Department of State Growth’s Destination Action Plan program, the Northern Midlands Council, and extensive and generous knowledge and time sharing from the team at the Tasmanian Wool Centre, the Heritage Highway Tourism Region Association (HHTRA) partnered with Tasmania’s Handbuilt Creative to create a unique user experience with innovative industry leading technology.

It adds to the suite of existing AR experiences in Oatlands, New Norfolk, Bothwell, Brighton, and Richmond, all available on the Uist app which is currently accessible via iPhone 8 or up. An Android version is currently in development.